Atria Salons have introduced Color placement and color formulation to the area, using our unique coloring foiling system. Rocco Ferrara’s training started in New York City. In 1976. Rocco was one of the first stylist to represent the United States Olympic team in Montreal Canada & Redbook magazine. This is where Rocco’s inspiration came from using “Health & Beauty”. Rocco Ferrara went on to work with Vidal Sassoon in Beverly Hills. Working with a celebrity clientele of actors, models, rockers and body builders. California was the perfect place for highlighting and making blondes “Blonde” and keeping colored hair safe, healthy and stunning. The beauty industry started to change to adjust to a more free style hair and color lifestyle. Less maintenance, more freedom fit individual healthy active lifestyles. Rocco Ferrara has been part of the color shows from New York, Los Angeles, Canada, Chicago, South Africa, Finland, Estonia, Mexico. |